IBA Students Attempt to Tackle World-Class Case Studies

IULI students of IBA batch 2015 continue to apply theory to practice. Rather than just learning and repeating dry facts and formula, they are involved in real world case studies, which give them a taste of the world of business. Mr. Norman Yachya, IULI lecturer, has given them a case study in the field of Entry Stategy, Export/Import, Global Production and Global Marketing. The students, working in groups, will have time to look at the study in depth and offer various solutions, which will then be measured against best business practices (MiE/SaP).

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